Can a campaign sign have too much info?
March 19th, 2008, 11:39 am · Post a Comment · posted by Le Templar
I have seen my first campaign signs for Congressional District 5; they belong to Republican candidate and state Rep. Mark Anderson of Mesa and have appeared on several street corners on the Tempe-Mesa border. The left half of the sign looks like a giant yellow Post-it note with a list of what I assume are central themes for Anderson’s campaign. There’s something about “civility in politics,” a stronger economy through lower taxes and securing the border. Sorry, I can’t give you more details because I’ve been too busy trying to stay focused on driving to actually read the Post-it note from beginning to end.
I think that’s a sign Anderson is trying to cram too much information on a campaign vehicle that works best to promote a candidate’s name recognition and a quick, unformed but positive impression.







