RUSSELL PEARCE

I wasn’t able to attend Thursday’s legislative candidate forum for District 18 in Mesa. But reading between the lines in Tribune writer Sonu Munshi’s coverage, I think Pearce still wishes he was running for Congress this fall instead of the Arizona Senate.

Pearce seriously considered challenging incumbent Rep. Jeff Flake, R-Ariz., in the primary because Flake has been a proponent of immigration reform that would provide an opportunity for otherwise law-abiding immigrants who enter the U.S. illegally to remain here. But Pearce found out when he tested the waters that running for Congress is a whole different ballgame than running for the Legislature. Access to cash, and lots of it, is much more important in a congressional campaign, although some East Valley Democrats want to believe I don’t know what I talking about.

Flake’s warchest is well-stocked and Pearce learned he would have a tough time matching it. So Pearce ran for the Legislature again, and even took public campaign funds to help fend off the heavy attacks from business-friendly critics.

Meanwhile, Flake isn’t taking any chances and he has launched a new fundraising tool called the Pork Parade. Technically, the site is supposed to be devoted to building support against pork-barrel spending and earmarks. But given its emphasis on the use of Twitter and its relative lack of content, the real purpose likely will be to build up Flake’s personal image and gather contact information for future donation appeals, ala Barack Obama’s presidential campaign.