Jason Rose (right) is the public relations specialist/political strategist who is in charge of attracting public attention to the likely campaign for governor of Paradise Valley Mayor Vernon Parker (left).

Now that Republican Vernon Parker is in the race for governor (almost), we in the media received today the first of what could be daily missives from his press agent, Scottsdale political provocateur Jason Rose. Typically, a candidate or business hires Rose’s PR firm to make a big public splash and then to keep the spotlight burning, as Rose and Co. specialize in attention-grabbing headlines and other tactics almost guaranteed to generate publicity — even though some of it makes the intended audience go “what the heck?” or “Ewwww!”

But what Rose is really good at is framing talking points and campaign slogans with instant emotional appeal that might, or might not, stand up to critical examination.

Today’s news release is an example of this. Parker (via Rose) wants to tap into widespread Republican opposition to Gov. Jan Brewer’s proposed temporary sales tax increase. Parker’s statement says Brewer wants to raise this tax before even reducing her own staff:

“Many Arizonans are suffering. Many state agencies are cutting. The Governor’s Office should do the same. I will,” Parker said. “Should I be fortunate enough to be elected Governor I would make these necessary cuts on Day One.”

Parker goes on to say, as Paradise Valley mayor, he has cut the town’s spending by 25 percent and the budget for mayor and Town Council by 54 percent. What Parker doesn’t mention is any reference to what those cuts were or how they might translate to the governor’s office. It’s important to note that the Paradise Valley mayor and council combined spent $83,108 last year and will spend $50,175 this year, a far cry from the $7.6 million set aside for the governor’s office this year.

Also, Parker’s math is a little fuzzy. Paradise Valley’s tax revenues are projected to be down by 25 percent from when Parker became mayor in June 2008 ($21.9 million to $16.3 million). But town operations will spend 16.4 percent less ($19.5 million to $16.3 million). The spending-to-revenue gap of nearly 9 percent will be filled with cash-on-hand saved from past tax collections. A similar savings account for the state was drained dry in January.

Parker also doesn’t mention a single position in the governor’s office that he would eliminate or any specific cost savings he would pursue.

Oddly enough, Parker (via Rose) could have made a stronger statement simply by highlighting the budget numbers for the governor’s office, which have risen by nearly $210,000 from last year as explained by the Legislature’s official budget summary. This stands in contrast with the state agencies that Brewer oversees, which have undergone at least three rounds of budget reductions and have been asked to prepare for another 15 to 20 percent in cuts mid-year. Parker’s news release includes a web link to the governor’s office budget, but fails to note the increase in spending.

UPDATE: Brewer’s press secretary, Paul Senseman, told me by email Wednesday morning that the governor’s office needed additional staffing so far this year to comply with tracking and auditing requirements for use of federal stimulus funds. But Senseman added Brewer plans to include mid-year cuts to her office when she sends new budget proposals to the Legislature in the near future.